Latitude15 test sock.




Most everyone knows that the success  of an army or of a team in any sport may depend upon a simple thing, a sock.

Today we are going to talk about socks,  Latitude 15 socks to be frank.   Latitude15 is working on a sock which we hope will prevent scenes such as are depicted in the above photos.  These are feet which have been subjected to extreme physical stress in a polar ice climate.   We at Latitude15 intend that the X-static silver lining of the baby alpaca and silk socks will  prevent infection and also enhance the warmth of one’s own body and trap this heat in the luxurious surface layer of baby alpaca and silk.   We are in the process of making field test samples of socks using the Latitude15 system.  The photos of the stressed feet above are borrowed from the web site of the Shackleton Centenary Foundation.  (

The Shackelton Centenary Foundation is the major sponsor of the 2009 expedition to the South Pole in the Antarctic. The expedition will be both physically as well as mentally stressful to the extreme.  One of the ways to reduce stress levels at night or bivouac is to achieve a deep sleep in bags and tents designed to protect the team.   It has been discovered anecdotally that medicinal silver such as found in the X-static silver in the Latitude15 socks provides a relaxation symptom with edema reduction to allow “deep sleep” to occur.   This form of “deep sleep” can assist in the more rapid recovery of the body from fatigue.  By wearing the Latitude15 socks with their X-static silver lining, this restful condition may be achieved to the benefit of the Shackleton Centenary Expedition Team.

Bob Hardy, President,
AIC, Inc.  June 22, 2008
Producers of Latitude 15 performance wear.




If you will recall, I did mention that Jason Bacon and Nina Bacon were off with friends of theirs from Great Britain, Lillis and David Lyon.  Brevity is important these days so if you would be so kind as to read the short note sent from Jason Bacon describing the picture which you see on this posting you will be far better informed than I could try to write.  Please consider that those of us who are a tad older than the Bacons and the Lyons are quite envious of their conditioning and high altitude pulmonary system which these two couples exemplify.  Congratulations to you all for your trek to Bhutan and your safe return through troubled regions of our terrestrial planet.

Bob and Karin Hardy

PS.  Happy Summer Solstice to all you other Druids out there.  BH

NEW! NEW ! NEW ! – Products coming. Petite shirts and glacier trekking “Shackelton” expedition socks.


The Petite line of Latitude 15 shirts for those who appreciate a “line” which follows “in shape” curves for smaller sizeso f Extra Small, Small, and Medium.  These shirts designed by Eileen Saavedra, our esoteric Peruvian designer, are made of the same exotic natural fibers of baby alpaca and silk and Xstatic silver with Dri-release cotton for ultimate of wearing comfort.  In addition to the trim line of these shirts, a full zipper is used for ease of on/off when a final hair do or larger earrings may need to be considered.  This full zip also allows for maximum rapidity of “dumping” heat when too much has built up.   These shirts are also good for middle school aged kids!  Coming this early fall in Midnight classic blue and fine Claret red!

Stay tuned or go the website and send an email to be put on the list for first availability.

All the best, and Happy Summer Solstice.  Stay up all night!

It will be short.  But watch out for those Druid spirits who are in control tonight.

Bob Hardy, June 20th, 2008.

PS.  Stay tuned for the next blog about our wonderful “Shackelton” expedition socks which have the same characteristics of cozy comfort and warmth,  moisture wicking, no odor, and good for use at extreme low temps. And for day to day wear.


A New Use For Latitude15!

Here is a new use.
Red deer stalking in Sutherland, Northern Scotland.
Copyright and modelling permissions transferred to you hereby!
Many thanks for your continuing support of Henry Worsley and his
team. He leaves for the South on 17th Oct
Best wishes


At the Newport International Boat Show

Snap shots taken at The Newport International Boat Show in Newport, R.I.  After a 24 hour non-stop trip from Arequipa, Peru, Eileen Saavedra, our Chief Designer brought the latest models of Latitude15 shirts and socks for the boat show (Tent B-16) A twelve hour workday in setting up, we took a little boat ride as a reward.   Weather clear, cool, and conducive to attendance.  More later…….

Prayers today for all of us on this memorable day, Sept. 11, 2009.  We will be flying an American Flag at our booth in honor of all of those who were directly impacted on that day seven years ago.

Bob Hardy




Visit us at the Newport International Boat Show

Visit us at the Newport International Boat show in Newport, R. I. Sept. 11 to Sept. 15 and save 10% on new fall o8’ styles. Be the first to try out and order the new Latitude 15 shirt, hat and sock styles at tent B-16. Meet Eileen Saavedra, Designer and Nathan Ayer, Director of Marketing and founders Bob and Karin Hardy.


How’s your carbon footprint anyway?


How’s your carbon footprint.   Oil may be going down, but the price does not yet reflect a safety margin for getting through January to end of April in Vermont where the cost of comfortable heating begins to pinch.   We suggest that you can have the comfort to which you have become accustomed by modifying your wardrobe a bit.  Including Latitude15 clothing – shirts, socks, and beanie caps can do this for you and in the meanwhile, allowing you to turn the thermostat down quite a bit.  How much is quite a bit?  Say 10 degrees out loud.   You can wear all of these garments comfortably in bed also.  The silver lining in the socks will help you to sleep more deeply and you will say “ahhh!” as you lay down for your winter nap.   Enjoy the changes in your life.  You will be better off for them.   For now, cheers for the rest of the summer and I predict a dry and beautiful fall. Stay tuned.

Best wishes,

Bob Hardy


I do not know why this did not occur to me before, but earlier this year Elaine Lembo, the Editor of Cruising World wrote a bang up article about Latitude 15 shirts.  I will let you read the article yourself which is posted below.   We are going to be back in Newport International Boat Show on Sept. 10 through 14, 2008 at Booth B-16.  We are very fortunate of having as our guest, our Chief Designer, Eileen Saavedra whose image you have seen previously wearing one of our Latitude15 hats which she designed.  We thought it would be good for people who sail and cruise extensively to meet with Eileen and to discuss with her their preferences and ideas with regard to long haul cruising where fresh feeling and smelling clothing is a luxury indeed.




Burn Tests Passed – DNI – Did Not Ignite

In addition to all of the other features which you will find in LatitudeFifteen apparel is the benefit of personal “safety” in dangerous environments. We have incorporated a flame retardant fiber in our lining which has been there for the past several years. Now we have the proof which we have attached for you below.

Now along with the benefits, of anti-static and anti-microbial to keep contaminated detritus off of you in your travels, and the pleasure of anti-odor and anti-moisture for comfort and peace of mind, you can know that you are wearing one of the safest garments for about any situation. Good travels, healthy living, and enjoy!

Bob Hardy

Download the test report

Pandemic Alert

Swine flu ‘could infect up to half the population’

Health authorities told to set up testing and drug distribution centres in case of autumn outbreak 

“Primary care trusts are to set up anti-viral drug distribution centres and swine flu testing clinics amid fears that the infection could spread out of control.

The Chief Medical Officer, Sir Liam Donaldson, wrote to health authorities last week urging hospitals to test all patients who show signs of flu-like symptoms. He wrote: “Transmission from person to person in this country is increasingly common. There is evidence that sporadic cases are arising with no apparent link either to cases elsewhere in the UK or to travel abroad.”

By Jonathan Owen


We have recently returned from an extensive 3 week combined business/travel trip involving transport on large airplanes internationally, bus tours, and inland ship cruising. During this time period, the Swine Flu emerging pandemic erupted. Needless to say, I am pleased to report that during the travels upon which I encountered many contiguous fellow travelers with deep coughing, sneezing, and inaccurate nose blowing, I came back healthy and rested: It is my belief that the anti-static and anti-microbial features of our Latitude Fifteen shirt protected me from germ or flu born atomized detritus (dust) often spread by vehicular air conditioning systems.

In addition the construction of our shirt uses an exposed mesh surface in which the Xstatic silveris exposed to enhance the ability of this “real” silver to protect me from illness by repelling electrostatically the atomized diseased particles from alighting as I wore the shirt traveling as my top layer. Additionally, silver is anti-microbial* should any detritus alight on your silver protected personna!

Good luck to you on your travels in these dangerous times.

Bob Hardy


*Latitude Fifteen claims from X-static include anti-microbial but not anti-viral

A patented, intimate blend of synthetic and natural fibers that accelerates the water release rate of wet fabric. It is set apart from other moisture management products because of its faster drying time, the aesthetics imparted by its natural fiber component and its permanently built-in odor eliminator, FreshGuard®.

We've chosen Dri-release for the inside of the shirt because of its multiple comfort and protection features - features that appeal to the extreme sports aficionados targeted by Latitude 15 including skiers, trekkers, climbers, sky jumpers, big game hunters and the like that often find themselves among the elements for hours or days at a time.

"I was so glad to have my Latitude15 shirt with me. It turned out to be the favorite piece of clothing I had with me and so I ended up wearing it for the most of the trip. The level of comfort it provides in an extreme outdoor environment is amazing and its ability to keep your body "climate controlled" is absolutely unmatched by other materials like fleece or cotton. I can only say: Don't leave home without it!"

Gebhard Jochum,
The Lorunser Sport Hotel, Zurs am Arlberg, Austria