Give credit where it is due!

Give Credit where it is due!  The Cruising World article, “The Silver Lining Makes This Shirt”  which appears ahead of this posting tells it all. But if you would like to know “the story behind the story” then read on.  It was last fall in Newport at which we attended our first big boat show event.  We came prepared, we thought, but we got a lot of coaching from “friends and neighbors” in booths contiguous to ours.  The weather was just too nice to be selling fall and winter sports shirts, but on Saturday a northeaster blew in, windy, rainy, and very cold comparatively.  It was Latitude 15 weather.   Sales picked up well. After a while I noticed in the Cruising World Publications booth diagonally away from us a slender, attractive young lady shivering and jumping around to stay warm.  Not knowing who in the world she was, I sauntered over, leaving Karin to man the booth, and I asked how she was?  And she replied “freezing”.  And she had about three layers of heavy stuff on.  I said come over to our booth, we can fix you right up.  At this point, I believe she was up to trying anything.  So she tried on a Latitude15 shirt and never took it off and paid for it on the spot.  She gave me her card which read “Elaine Lembo, Managing Editor – Cruising World.” The end result was the very nice article which you see posted here which has precipitated many sales from loyal readers of Cruising World Magazine.

A patented, intimate blend of synthetic and natural fibers that accelerates the water release rate of wet fabric. It is set apart from other moisture management products because of its faster drying time, the aesthetics imparted by its natural fiber component and its permanently built-in odor eliminator, FreshGuard®.

We've chosen Dri-release for the inside of the shirt because of its multiple comfort and protection features - features that appeal to the extreme sports aficionados targeted by Latitude 15 including skiers, trekkers, climbers, sky jumpers, big game hunters and the like that often find themselves among the elements for hours or days at a time.

"I was so glad to have my Latitude15 shirt with me. It turned out to be the favorite piece of clothing I had with me and so I ended up wearing it for the most of the trip. The level of comfort it provides in an extreme outdoor environment is amazing and its ability to keep your body "climate controlled" is absolutely unmatched by other materials like fleece or cotton. I can only say: Don't leave home without it!"

Gebhard Jochum,
The Lorunser Sport Hotel, Zurs am Arlberg, Austria